“Everything is design,” Paul Rand has said, rather aptly. Through this series (Designer Diaries), we bring you snapshots of the people who inspire us with their work and philosophy.
WHO: In her own words, Lotta Jansdotter is a self-taught pattern and print maker. The Brooklyn-based designer’s handiwork “can be found on everything from mugs and rugs, to prints and wallpaper to clothes and baby carriers.”
Born in 1971 on Åland, a small group of islands in archipelago between Sweden and Finland, Lotta’s aesthetic is deeply rooted in nature and the landscape. “Lotta’s look is sleek and urban and her products are practical and functional – created to suit busy city life.”
WHY: Lotta believes in a pragmatic and self-sufficient approach to design: “Can’t find what you want? Make it? Don’t know how? Learn!” (Print and highlight, all you closet designers) Her design philosophy? “Clean, simple, natural, calm, happy.”
Thankyou, Lotta! You can discover more of her magic on her website, here.