How do you get clients, designers, marketing guys, the communications team and the accounting folks to get on board with what’s on your mind? Don’t reach for Voodoo yet, try Mood Boards instead!
“Mood boards (sometimes called inspiration boards) are used in a variety of disciplines. A mood board is extremely useful for establishing the aesthetic feel of a project. Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the project. Soft or hard? Grungy or clean? Dark or light? A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.”
That said, “mood boards can be a pain to create, with many hours spent trawling image galleries, websites, books and magazines looking for that perfect image to sum up your intended feel for the work at hand. So here are a collection of tips to help make your mood board making more effective – and double your chances of winning that pitch!”
And finally, mood boards are all about imagination coming together beautifully, so here’s the how-to for the art of inspiration boards!